Eleanor Bedding Media Blog

Eating Questionnaire.

This is a good example of primary research as produced the questions myself based on the esting i created. All responses can be used as primary research as i first hand collected them and they have not been sourced from elsewhere.

Tv Advert Questionnaire.

Tv advert questionnaire. Please circle one answer, and when available expand answers.

FEMALE 21 ACCOUNTANT

Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?- yes
- no
- kind of

- Any other comments:
     I feel the television advert was conveyed successfully and it was easy for me to understand the the branding was being used to represent how ice cream in times of need is a ‘girls best friend’ Overall, I was left feeling like the plot was very clear due to the music and shots used.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
- yes
- nowhy?:
      - yes, the advert would convince me to buy ben and jerrys because it shows an aspect of friendship, and that is extremely important to me.
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons
.- yes
- nowhy?:  - I feel like the chosen slogan is slightly un correlated from the video, as despite me becoming attached to the idea of friendship being conveyed, the main plot is that the girl is going through a break up. I feel the slogan could have been more thoroughly planned, resulting in a more captivating finish.
5)How do you think the advert could be improved? I see there being little faults with the finished moving image, apart from some shots are a little unsteady. Overall, its been well planned, edited, and finished and does the rebranding justice.
6) Overall, how did you feel when watching the advert?

The video made me feel very positive.

MALE 18 SAINSBURYS.

Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
- kind of

- Any other comments:I was left feeling a little confused at what the plot was, as the voice over made me aware it was a break up and then it went to friendship.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?-
0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
- yes
- nowhy?:

- It was very much entoriated to female, and as a male I didn’t find it appeal to me.

4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.- yes
- nowhy?: As I previously mentioned, I think it defeated the object of the ice cream being comfort for a break up.
5)How do you think the advert could be improved?To improve, I think the plot needed to be planned more; as its apparent to the audience it was a little rushed. There are also some errors such as different clothes being worn in different shots, which are noticeable.
6) Overall, how did you feel when watching the advert?

As a male, I found the advert quite boring as I knew it wasn’t aimed to me, and had an all over female theme. However, im sure females would think differently.

MALE 25 UNEMPLOYED

Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
- kind of

- It was very much entoriated to female, and as a male I didn’t find it appeal to me.

4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.-
yes
- nowhy?: As I previously mentioned, I think it defeated the object of the ice cream being comfort for a break up
.5)How do you think the advert could be improved?To improve, I think the plot needed to be planned more; as its apparent to the audience it was a little rushed. There are also some errors such as different clothes being worn in different shots, which are noticeable.
6) Overall, how did you feel when watching the advert?

As a male, I found the advert quite boring as I knew it wasn’t aimed to me, and had an all over female theme. However, im sure females would think differently.

FEMALE 17 WAITRESS
Tv advert questionnaire. Please circle one answer, and when available expand answers.
1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
-kind og

- Any other comments:It was a really relatable video, which I was able to follow easily.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
- yes
- nowhy?:

- As a girl, I felt like I could sympathise with the girl and that I know from personal experience that if im sad, Ice cream and my friends make everything better. So I know Ben and Jerrys would bring me positivity.

4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- nowhy?: When girls are sad, all they want is to have their best friends around them. I feel like the slogan worked brilliantly.
5)How do you think the advert could be improved?No improvements.

6) Overall, how did you feel when watching the advert?

I felt a sense of reality because of the relatable content. This advert would be successful towards any teenage girl or female going through a bad time.

Female 16 school

Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
- kind of

- Any other comments:I understood that the girl who got the ice cream was upset, and the voiceover told me it was because of a break up. But I was still confused as to why the ben and jerry was helping her
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?-
0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
- yes
-no why?:

- any ice cream advert appeals to me.
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no why?: It was a little cheesy.
5)How do you think the advert could be improved?No ways.

6) Overall, how did you feel when watching the advert?

A little confused and cringed.

This is a good example of primary research as i wrote the questions myself and distributed the questionnaire independently to people to fill in. It was not taken from the internet or another source.

Documentary pre-production (releases etc)

This is a good example of primary research as i conducted it all myself. All forms and paperwork were filled in by me, and have not been influenced or researched online.

Secondary Research.

Unilever pitch prezi.

This is a good example of secondary research as i had to research the information to put into the presentation and also i am researching a company, not reviewing something i personally made.

Tv Advert Analysis.

This is a good example of secondary research because i have researched and analysed tv adverts which i did not personally produce.

Research and planning - esting and the brief.

E4 is a digital television channel owned by 'Channel Four Television Corporation' and is also funded through advertising. In January 2001, E4 was launched as a pay-TV companion, coinciding with channel 4. However, in December 2004 Channel 4 made E4 'free to view' as long as you had a legal viewed television.
In 2005, E4 first started showing episodes of popular programmes such as Hollyoaks and Come dine with me. This is said to be the time when E4 starts becoming a popular viewing channel.

Popular TV shows that have been shown primarily on E4 include popular dramas such as 'my mad fat diary' and 'skins'. Comedies include 'the inbetweeners' and 'chewing gum'.

The primary target audience for E4 is said to be people between the aged of 16-34 and prominently females due to most of the shows shown being dramas. However, demographically most E4 viewers are aged between 16-24 as many shows broadcasted are easily relatable to this age rage. For example, my mad fat diary has the story line of a group of friends who are around 16-17, it covers on issues such as mental health and relationships. Skins acts similarly to this, and they both have story lines which would impact that age rage on a personal level.
Linking to these demographics, most viewers of E4 are of the C2DE social rank, meaning they are part of one of the three lower social groups in society. I think this demographic is right, because a lot of the content E4 shows would appeal to students, and young people who are no longer living at home; as they come under this category.

An E Sting is a break bumper that E4 use. They're short animations which are created in-house, however; sometimes there are competitions for public submissions.

The above three embedded videos are all E-stings which have made the final E4 cut or have been shortlisted.

In the first video, we can see the target audience would be the older viewers who have a sense of nostalgia towards the old school popular game snake.

Snake is always seem to be a classic yet simple old game, and i think interpretation of this into a modern thing like E4 works well as it shows a contrast between new entertainment to new entertainment but in a fairly modern way.

The second embedded E-sting has a very different approach, however once again has the aspect of appealing to an audience due to its relate-ability of having a hectic day and just wanting to 'switch off' and its showing that E4 has the power to inflict that.

The final one i have embedded has a target audience of teenagers, particularly those who are obsessed with smart phones and social media as it shows how everything is now influenced and posted on social media via photos.

When responding to the brief, and designing my own E4 E-sting, i have taken part in some preparation activities to get used to different techniques and pioneers.

Specifically in my human animation and the live action SMA, my main target was to create the impossible and a scene of mystery. Personally, my favourite is animation via humans, as it allows alot more creativity and i enjoy making the impossible possible (such as flying and surfing through corridors)

The Esting i am going to create is going to be a lego based Esting. I have come to this decision because i want to use the idea of a old fashioned game such as tetris or snake, and i feel like lego fits in with the old styled entertainment well. I also like how i will be in full control, and will be able to alter and change the lego's position quickly to produced a smooth 10 second long Esting. I haven't combined techniques because i feel like this will be too complicated to create a narrative for 10 seconds which works and is easy to follow.

These are techniques i have already practiced which will influence my ideas for my final digital text.

sources:
http://www.channel4.com/collection/e4-presents
https://en.wikipedia.org/wiki/E4_(TV_channel)

This is a good example of secondary research because i retrieved most information off of the internet and aren't my own creations.