Tv Advert, location scouting images.

 Location observation images.

This is an image from shot 4 where we see Alannah entering the Tv Advert. It can be found at Gorleston Recreation Ground.

This is an image from inside the shop we used to film the advert. We had to use a local happyshoper foodfare for our location, as we couldnt get the right permission from Morrisons.

This is an image showing the park bench where the main part of the advert takes place. We chose this location because it was simplistic, and wouldnt take any attention away from the main purpose which was promoting ben and jerrys.

TV ADVERTS; Unilever and research.

Rebranding a unilever product; assessed presentation.

Tv Advert Evaluation and Survey

Evaluation.

Our brief was that we had to find a new target audience to re brand a Unilever product to. We chose Ben and Jerry’s as the current target audience was between the age of 17 and 25, however we rebranded it to a more specific, and changed it to females between the age of 15 and 25. We were majorly inspired by break ups, and ‘bridget jones’ to have the idea that ‘ice cream makes everything better’
We collected feedback on our finished video by surveying a variety of people, and it was made apparent that the narrative of our video allowed us to reach the intended point and idea, and it emphasized the story line.

For this unit of work, myself and three others were required to rebrand a unilever product to a different target audience than it is already promoted towards. We chose to use Ben and Jerrys, an ice cream company typically branded for young teenagers and families. We changed our target market to girls/women who are going through a break up, as it is a cliched fact that when sad, or going through a bad time; girls crave food such as ice cream.

We tried to use many different shots in our film, just like previous projects; to give a cinematic feel of realism, i feel like however we didn't reach this very successfully, and our shot types are conveyed to be very limited to tracking, mid shots, and one over the shoulder. If i was to complete this task again with broader planning, i would definitely consider this to be an improvement factor because as i previously mentioned it would add a cinematic effect.

The video itself ended up being rather successful, as in the build up to filming and when filming we had some difficulties such as finding locations, and trying to fit all the filming into one day as we didn't want to need to keep buying Ben and Jerrys. However, this wasn't possible, and overall filming took 2 45 minute sessions. Because of this, we needed to maintain continuity as different sections of the adverts are from different days. I feel like this was maintained brilliantly, and there is no obvious showings that filming wasn't completed all at once.

Because we rebranded the product, we as a group wanted to see if it had been sucsessful so created a survey to ask men and women between the ages of 16 and 45.
The survey was as follows:








-               Tv advert questionnaire. Please circle one answer, and when available expand answers.

FEMALE                                21                                                 ACCOUNTANT


Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
- yes
- no
- kind of

- Any other comments:
     I feel the television advert was conveyed successfully and it was easy for me to understand the the branding was being used to represent how ice cream in times of need is a ‘girls best friend’ Overall, I was left feeling like the plot was very clear due to the music and shots used.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
 - yes
- no
why?:
      - yes, the advert would convince me to buy ben and jerrys because it shows an aspect of friendship, and that is extremely important to me.
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  - I feel like the chosen slogan is slightly un correlated from the video, as despite me becoming attached to the idea of friendship being conveyed, the main plot is that the girl is going through a break up. I feel the slogan could have been more thoroughly planned, resulting in a more captivating finish.
5)How do you think the advert could be improved?
 I see there being little faults with the finished moving image, apart from some shots are a little unsteady. Overall, its been well planned, edited, and finished and does the rebranding justice.
6) Overall, how did you feel when watching the advert?

    The video made me feel very positive.

MALE                                 18                                                    SAINSBURYS.


Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
- kind of

- Any other comments:
I was left feeling a little confused at what the plot was, as the voice over made me aware it was a break up and then it went to friendship.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
 - yes
- no
why?:

- It was very much entoriated to female, and as a male I didn’t find it appeal to me.
     
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  As I previously mentioned, I think it defeated the object of the ice cream being comfort for a break up.
5)How do you think the advert could be improved?
To improve, I think the plot needed to be planned more; as its apparent to the audience it was a little rushed. There are also some errors such as different clothes being worn in different shots, which are noticeable.
6) Overall, how did you feel when watching the advert?

    As a male, I found the advert quite boring as I knew it wasn’t aimed to me, and had an all over female theme. However, im sure females would think differently.

MALE                                  25                                                    UNEMPLOYED

Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
- kind of

- Any other comments:
I was left feeling a little confused at what the plot was, as the voice over made me aware it was a break up and then it went to friendship.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
 - yes
- no
why?:

- It was very much entoriated to female, and as a male I didn’t find it appeal to me.
     
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  As I previously mentioned, I think it defeated the object of the ice cream being comfort for a break up.
5)How do you think the advert could be improved?
To improve, I think the plot needed to be planned more; as its apparent to the audience it was a little rushed. There are also some errors such as different clothes being worn in different shots, which are noticeable.
6) Overall, how did you feel when watching the advert?

    As a male, I found the advert quite boring as I knew it wasn’t aimed to me, and had an all over female theme. However, im sure females would think differently.

FEMALE                              17                                                   WAITRESS
Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
-kind og

- Any other comments:
It was a really relatable video, which I was able to follow easily.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
 - yes
- no
why?:

- As a girl, I felt like I could sympathise with the girl and that I know from personal experience that if im sad, Ice cream and my friends make everything better. So I know Ben and Jerrys would bring me positivity.
     
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  When girls are sad, all they want is to have their best friends around them. I feel like the slogan worked brilliantly.
5)How do you think the advert could be improved?
No improvements.
6) Overall, how did you feel when watching the advert?

I felt a sense of reality because of the relatable content. This advert would be successful towards any teenage girl or female going through a bad time.

Female                                 16                                 school

Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
- kind of

- Any other comments:
I understood that the girl who got the ice cream was upset, and the voiceover told me it was because of a break up. But I was still confused as to why the ben and jerry was helping her
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert  tempt you to buy the product? Please give why.
 - yes
-no
why?:

- any ice cream advert appeals to me.
     
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  It was a little cheesy.
5)How do you think the advert could be improved?
No ways.
6) Overall, how did you feel when watching the advert?

     A little confused and cringed.

Tv Advert. Pre-Production Paperwork

                                                                              Shot List

This is the shot-list for our TV advert. It shows any audio featured throughout, and also what is present in every shot.

Actor Releases.As we had actors in our advert, they all needed a performanc release to show we had permission to film them.

Location Release,To film in the shop which we did, we needed to grant permission via a location release which we got the owner to sign and confirm as ok. 

Script.
As our advert has a voice over, we had to script this to make sure when we were voice recording we knew exactly what to say, this way it sounded professional.