E4 is a digital television channel owned by 'Channel Four Television Corporation' and is also funded through advertising. In January 2001, E4 was launched as a pay-TV companion, coinciding with channel 4. However, in December 2004 Channel 4 made E4 'free to view' as long as you had a legal viewed television.
In 2005, E4 first started showing episodes of popular programmes such as Hollyoaks and Come dine with me. This is said to be the time when E4 starts becoming a popular viewing channel.
Popular TV shows that have been shown primarily on E4 include popular dramas such as 'my mad fat diary' and 'skins'. Comedies include 'the inbetweeners' and 'chewing gum'.
The primary target audience for E4 is said to be people between the aged of 16-34 and prominently females due to most of the shows shown being dramas. However, demographically most E4 viewers are aged between 16-24 as many shows broadcasted are easily relatable to this age rage. For example, my mad fat diary has the story line of a group of friends who are around 16-17, it covers on issues such as mental health and relationships. Skins acts similarly to this, and they both have story lines which would impact that age rage on a personal level.
Linking to these demographics, most viewers of E4 are of the C2DE social rank, meaning they are part of one of the three lower social groups in society. I think this demographic is right, because a lot of the content E4 shows would appeal to students, and young people who are no longer living at home; as they come under this category.
Linking to these demographics, most viewers of E4 are of the C2DE social rank, meaning they are part of one of the three lower social groups in society. I think this demographic is right, because a lot of the content E4 shows would appeal to students, and young people who are no longer living at home; as they come under this category.
An E Sting is a break bumper that E4 use. They're short animations which are created in-house, however; sometimes there are competitions for public submissions.
The above three embedded videos are all E-stings which have made the final E4 cut or have been shortlisted.
In the first video, we can see the target audience would be the older viewers who have a sense of nostalgia towards the old school popular game snake.
Snake is always seem to be a classic yet simple old game, and i think interpretation of this into a modern thing like E4 works well as it shows a contrast between new entertainment to new entertainment but in a fairly modern way.
The second embedded E-sting has a very different approach, however once again has the aspect of appealing to an audience due to its relate-ability of having a hectic day and just wanting to 'switch off' and its showing that E4 has the power to inflict that.
The final one i have embedded has a target audience of teenagers, particularly those who are obsessed with smart phones and social media as it shows how everything is now influenced and posted on social media via photos.
When responding to the brief, and designing my own E4 E-sting, i have taken part in some preparation activities to get used to different techniques and pioneers.
Specifically in my human animation and the live action SMA, my main target was to create the impossible and a scene of mystery. Personally, my favourite is animation via humans, as it allows alot more creativity and i enjoy making the impossible possible (such as flying and surfing through corridors)
The Esting i am going to create is going to be a lego based Esting. I have come to this decision because i want to use the idea of a old fashioned game such as tetris or snake, and i feel like lego fits in with the old styled entertainment well. I also like how i will be in full control, and will be able to alter and change the lego's position quickly to produced a smooth 10 second long Esting. I haven't combined techniques because i feel like this will be too complicated to create a narrative for 10 seconds which works and is easy to follow.
These are techniques i have already practiced which will influence my ideas for my final digital text.
sources:
http://www.channel4.com/collection/e4-presents
https://en.wikipedia.org/wiki/E4_(TV_channel)
No comments:
Post a Comment