E-sting feedback and improvements.

 Tetris feedback from peers.

When receiving feedback regarding mine and Joel's E4 E-sting, it is apparent that we have not succeeded in producing a successful media piece, and that sufficient improvements are needed.
However, we did get some positive feedback that the overall tetris idea was liked, and also the fact that it was retro so implied nostalgia.
However, most feedback touched upon the in-completion of the project, and how there was no visual aspects which we intended such as adding a 'Nintendo' game boy boarder, and the fact that there was no E4 music in the background.





to improve we will
- fix the shot glitches (e4 randomly appearing)
- add e4 music
- add a background to get rid of the green screen
- maintain continuity in the camera shots and not move the camera between images.

Designing an Esting - pre production paperwork.

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Stop Motion Research Evaluation.

Research and Planning: Designing an Esting.

Esting Idea. 

1       For our Esting we are going to be using lego to create a tetris.

In our Esting we are going to have the narrative of an old school game of tetris as it gives the aspect of nostalgia towards the older audience. The animation will be set in a life size game of tetris, so will be inside a video game.

4       I think the main limitation in the production of our Esting will be creating continuity as it may take more than one session to create. As it is lego it will mean every time we take the images, it will need to look exactly the same and have the same lighting. We also need to make sure we have sufficient lego to use, especially purple and white as that is what the logo is made of. This will cost money if we don’t have the resources we need, as they will have to be ordered in.

The target audience for our Esting is going to be older teenagers/young adults who can relate to old style games such as tetris, snake and space invaders. Our aim is to give them a sense of nostalgia, and something they can relate to. It is aimed at all genders, even though most E4 programmes are aimed at females we want a neutral Esting.




The Esting will be set in a full view shot of an old-school
game station, and will show a game of Tetris which ends up
promoting the E4 logo as a lego block.

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Research and Planning: E4 and the Brief. -

E4 is a digital television channel owned by 'Channel Four Television Corporation' and is also funded through advertising. In January 2001, E4 was launched as a pay-TV companion, coinciding with channel 4. However, in December 2004 Channel 4 made E4 'free to view' as long as you had a legal viewed television.
In 2005, E4 first started showing episodes of popular programmes such as Hollyoaks and Come dine with me. This is said to be the time when E4 starts becoming a popular viewing channel. 

Popular TV shows that have been shown primarily on E4 include popular dramas such as 'my mad fat diary' and 'skins'. Comedies include 'the inbetweeners' and 'chewing gum'.

The primary target audience for E4 is said to be people between the aged of 16-34 and prominently females due to most of the shows shown being dramas. However, demographically most E4 viewers are aged between 16-24 as many shows broadcasted are easily relatable to this age rage. For example, my mad fat diary has the story line of a group of friends who are around 16-17, it covers on issues such as mental health and relationships. Skins acts similarly to this, and they both have story lines which would impact that age rage on a personal level.
Linking to these demographics, most viewers of E4 are of the C2DE social rank, meaning they are part of one of the three lower social groups in society. I think this demographic is right, because a lot of the content E4 shows would appeal to students, and young people who are no longer living at home; as they come under this category.

An E Sting is a break bumper that E4 use. They're short animations which are created in-house, however; sometimes there are competitions for public submissions. 

The above three embedded videos are all E-stings which have made the final E4 cut or have been shortlisted.
In the first video, we can see the target audience would be the older viewers who have a sense of nostalgia towards the old school popular game snake. 
Snake is always seem to be a classic yet simple old game, and i think interpretation of this into a modern thing like E4 works well as it shows a contrast between new entertainment to new entertainment but in a fairly modern way.
The second embedded E-sting has a very different approach, however once again has the aspect of appealing to an audience due to its relate-ability of having a hectic day and just wanting to 'switch off' and its showing that E4 has the power to inflict that.
The final one i have embedded has a target audience of teenagers, particularly those who are obsessed with smart phones and social media as it shows how everything is now influenced and posted on social media via photos. 

When responding to the brief, and designing my own E4 E-sting, i have taken part in some preparation activities to get used to different techniques and pioneers. 
Specifically in my human animation and the live action SMA, my main target was to create the impossible and a scene of mystery. Personally, my favourite is animation via humans, as it allows alot more creativity and i enjoy making the impossible possible (such as flying and surfing through corridors)

The Esting i am going to create is going to be a lego based Esting. I have come to this decision because i want to use the idea of a old fashioned game such as tetris or snake, and i feel like lego fits in with the old styled entertainment well. I also like how i will be in full control, and will be able to alter and change the lego's position quickly to produced a smooth 10 second long Esting. I haven't combined techniques because i feel like this will be too complicated to create a narrative for 10 seconds which works and is easy to follow.


These are techniques i have already practiced which will influence my ideas for my final digital text.












sources:
http://www.channel4.com/collection/e4-presents
https://en.wikipedia.org/wiki/E4_(TV_channel)

History of Animation

Pioneers and Technology.

Persistence of vision.
This refers to the illusion where multiple images blend into a single image in the human mind and they are believed to be the explanation for any motion perception shown in cinema or animated films.
Persistence of vision works because the eye and brain can only limit the process of seperate images to 10 or 12 a second; meaning an image is retained for fifteenth of a second.Thaumatrope.

A thaumatrope is a form of optical toy which uses a disk with a picture of something on both sides and is attached either side to two pieces of string. If the string is twirled fast enough in between ones fingers, the two pictures appear to blend into one causing an illusion it is one image. Common examples of thaumatrope designs would be having a tree on one side and leaves for the tree on the other, and when spun it appears the leaves are on the tree. Also another common example is a bird in a cage.

The thaumatrope was first noticed to have been invented by a British physician known as John Aryton Paris, who first published the thaumatrope alongside W. Phillips some time in 1825. 

Phenakistoscope

A phenakistoscope is another optical toy which was invented in 1832 by a Belgian physicist names Joseph Plateau along with the Austrian professor simon stampfer. It works by having consecutive images on a disk, and you would look through slits at the images reflection, the slits would also cause them to merge together. 

Zoetrope.

Click here to view my presentation on zoetropes.

Praxiniscope
The praxiniscope was invented in 1877 by Charle-Emile Reynaud. Similarly to the zoetrope, the praxiniscope used a strip of pictures placed around the inner surface of a spinning cylinder.

Kinetiscope
A kinetiscope was designed to be used by one individual at a time via a 'peep hole'. Overall the kinetiscope influenced the invention of movie projectors as it created the illusion of movement by conveying a strip of perforated film. It was invented in 1891 by Thomas A. Edison and Willism Dickson in the United States. 

Developers:

George Pal is know for his puppet work. He was born in Hungary, where he lived with his mother and father. George Pal patented the Pal-doll technique, which was more commonly known as the puppetoons. He went on to study at the Budapest Academy of Arts where he achieved an architecture degree, and alongside this he developed many drawing skills. He spent years working at Hunnia Films where he learned the craft of picture cartoon, this gave him the idea and a passion to create a perception where inanimate objects could move. His most famous piece of work is the pupetoons creation called 'Tulips shall grow'

Willis O'Brien was born in 1886 in California and was a stop motion and special effects pioneer. His primary interest laid in dinasours, which inspired him to sculpt and illustrate in his free time. O'Briens most famous pieces of work was used in the 1933 King Kong film. 

Tim Burton was born in 1958 and is a write, artist director, producer and animator. Jason and the argonauts was what triggered Burton into loving animation, and from here he begun creating films such as 'Vincent' and 'Beetlejuice'. These lead to much more famous and well known films such as Edward Scissorhands and Coraline. 

Otmar Guttman - click here to view my presentation about Otmar.

Adam Shaheen was born in London in 1964 and is a television producer who also owns Cuppa Coffee Studios. Examples of his productions include Celebrity Deathmatch and Starveillance, alongside 400 TV commercials.

The Brothers Quay (better known as Stephen and Timothy Quay) were identical twins born in 1947 in Pennsylvania. Their most well known piece of work is their play ' The Chairs '
They both studied in London at the Royal College of Art and when they left Uni begun their career in film.

Nick Park was born in Lancashire in 1958, and his first stop motion was made when he was 13. He always enjoyed drawing, and took after his father in this talent. He is most well known for being the animator of Walace and Gromit, but he did also work on Chicken Run. He is best known for using the technique of clay models.
Ray Harryhausen is know for being an American-British designer as well as artist, write and producer, and visual effects creator. Harryhausen was brought up in California, and was inspired by the 1933 King Kong film which lead him to spend his early years of production experimenting with animation. Ray Harryhausen is most well known for 'dynamation' where he created the animation of 'Mighty Joe Young'.

Phill Tippett is from California, and is best known for being an American movie director who's specialised area is creature design and any type of computerized animation. His inspiration stemmed frfom Ray Harryhausens work, especially his classic speccial effects piece known as 'The Seventh Voyage of Sinbad'. This is where Tippett decided what he wanted to do, and he continued to complete a degree in at to a bachelors level. From here, he worked in an animation studio known as Cascade Pictures, where he produced a minature stop motion chess scene for the very original Star Wars film, and he also done some work on the jurrasic park films.

Media Platform and Audiences.

TV Programmes
a TV programme which uses stop motion animation is Wallace and Gromit. Wallace and Gromit is a BBC production, with the target audience which is very broad. Despite its childish approach, and silly humour; it touches upon topics relatable to all genders and ages, and is something anybody from the age of around 4 could happily enjoy and understand. As W&G was first aired in 1990, it would be a programme many people would have grown up alongside, and would enjoy watching it with their families in the future to maintain a sense of nostalgia. 



Another TV programme using animation is Bob the Builder. Bob the builder is a BBC children's animation which covers on the aspect of the working life, and makes the impossible possible (such as talking tools, and living diggers)
The target audience of bob the builder is mainly young boys aged between 1 and 5, however; as it is such a young aged based show, girls have always been known to also enjoy it.


Feature Films

Toy Story
Toy story was first produced in 1955 as a computer animated buddy feature film. The target audience is multi-gendered and its age is based on primary school children, however some characters such as bo-peep could be aimed at an older audience due to the nostalgia.


Fantastic Mr. Fox
Fantastic Mr. Fox is an animated feature film produced from a book. The overall target audience would be both genders of younger people and the secondary audience is their parents as they too arent only attracted to the fact the author of the original book is Roald Dahl but also some humor would be appreciated by them. The animation is relatively simple and allows a younger audience to easily follow the narrative.

Adverts
Sainsbury's in 2016 used animation in their Christmas television advert of the 'greatest gift'. Despite the fact the production technique of animation appeals to a younger audience a lot more than older, the general narrative has more of an impact on older people as it represents every day life of a family. In terms of advertising, the advert is also mainly based at anybody over the age of 18-20 as it touches upon buying gifts at Christmas for a family, and supplying your loved ones with a nice holiday period.


In 2010, Volvo produced a stop animation advert to celebrate the release of a new V70 model that was released. The typical owner of a Volvo is a middle aged person who can afford that type of car, meaning the advert is aimed at these people as opposed to young people who would not be able to afford that type of car. The video also includes the technique of touching upon the models best features, which again would attract the target audience
. 
Music Videos
Dodie Clarke is a singer/songwriter who has made her fame from youtube. Her video for her song 'absolutely smitton' was made into an advertisement for the Hp Spock printer, however refelects Dodies overall style. The target audience for this is young girls who admire and are inspired by youtubers. Not only has the technique been used to attract a naive audience, who would find gadgets such as the Hp Spock Printer fascinating, but also using a youtuber whos fanbase really like the style of her music videos
.
In 2014 - Moving on by James' released a stop animation video to accompany their new song. As James is a very lowkey artist, i think the simple yet effective technique of the video would attract to teenagers of both gender who would be attracted by the qwerky style.


Conclusion
 I feel like stop animation is made for both genders however a younger audience due to how it is apparent the majority of children based tv shows are made using stop animation, not only does it make it more fun to watch but also allows a child to discover something you arent met with in everyday life.
I feel stop animation will be used in the future, as not only does it touch upon the nostalgic aspect as a child is growing up to be met again with the style they grew up with; but also traditional toys such as clay/playdough and stuffed toys are still used as entertainment today, and i feel series such a walace and gromitt will continue to be enjoyed.

soucres
https://ipfs.io/ipfs/QmXoypizjW3WknFiJnKLwHCnL72vedxjQkDDP1mXWo6uco/wiki/Persistence_of_vision.html
https://en.wikipedia.org/wiki/Zoetrope
https://en.wikipedia.org/wiki/Praxinoscope
https://en.wikipedia.org/wiki/Optical_toys
https://en.wikipedia.org/wiki/History_of_animation
https://en.wikipedia.org/wiki/Tim_Burton

My Animation examples.

The nature and purposes of research in the creative media industries.

sources:
https://en.wikipedia.org/wiki/Qualitative_research
https://www.barb.co.uk
https://eleanorbeddingbtecmediablog.blogspot.com
https://en.wikipedia.org/wiki/Main_Page

Otmar Gutmann

Otmar gutmann from Ellie Bedding

My own Zoetrope, Praxinoscope and Thaumatrope.

Zoetrope presentation.

Zoetrope presentation from Ellie Bedding

sources:
http://zoetrope.org/zoetrope-history
https://en.wikipedia.org/wiki/Zoetrope
https://www.zoetrope.com/

3MW Feedback

Introduction to the News.

Introduction to the news – Eleanor Bedding.

The most recent news broadcast I watched was the ITV news coverage of the 2017 election results. All stories covered in this broadcast were based around the results, and making general comparisons to results and how they think the standing result would effect the country on a whole.
Overall, the broadcast was very based towards the election, and no other news stories were conveyed.

The broadcast begun with a moving transition of a title, expressing ‘ Election 2017’ which was closely followed by Zeinab Badawi, a 57 year old news reader exclaiming that the election had resulted in a hung parliament. I feel these particular visuals and audio was used to give a direct point of what the broadcast was regarding, and that it was not the same as a usual news broadcast.
As the broadcast progressed, further newsreaders came into shot, each looking very smart, and voicing political statistics and facts. A debate was then created regarding the key information, as there was multiple presenters to do so.
I feel to have the job of a news presenter; you would need to have confidence in front of the camera, especially for ITV where they have a general high national coverage of millions every day.
You must have an influential approach to the job, as what you’re saying impacts opinions of many people, this links in with the idea of being professional and content.

News ordering is the order that news story appear when a broadcast is on air. This technique helps views massively, as for example the main headlined story may be a very captivating and sad one which many people may wish to see, however they may not put this story on air until last, encouraging people to stay tuned in for the entire programme.
The first story on a news report is very likely however to be a ‘’breaking news’’ story, which has happened very recently and is a Nationwide thing, as people tune in at the start broadcast time to see the preview of what the news will be covering. The first story shown will be chosen by what they believe will be most captivating to the audience, usually something such as a terror attack or an emergency.
After this, other stories appearing will be more relaxed, usually showing a higher level of entertainment with coverage of a higher production value. This makes the coverage suitable for different audiences and ages, as if it was all serious; not many people would show an active interest as it is not at every body’s best interest.
The ability to think and act quickly is important in the news industry is very important, because the time has to be filled efficiently as news broadcast aren’t usually very long, so if there is a lot of news to cover it must all be confidently covered at good speed. Also, if there is very little news to cover ( slow news day), the air time must be filled with some form of entertainment, this will usually be down to the newsreader to convey a broadcast as best they can.
A slow news day is when there are not many important news stories that need covering, or ones which haven’t already been fully reported on. This usually results in a news broadcast being slightly irrelevant, and about things such as celebrity stories, or things which don’t count as ‘’real news’’ like obscure allegations.
The final story in a news broadcast is called the kicker, which is usually seen to be a emotive and heart-warming story ending  the broadcast with something happy, so despite how dark the rest of the broadcast was whether it covered murder, terrorism etc. there is a relatedly happy ending.
The term News Values are the general guidelines that news outlets use. It comes under the G + R ‘frequency’
There are many g+r news values, immediacy is when a news broadcast may be filled with a recent event. Familiarity is when news broadcasts cover events from all over the world and not just the UK. They may not be totally relent to the UK, so this ensures they are. Amplitude is where news broadcasts also care greatly about the views they are achieving, meaning they will cover big stories which capture the attention of many viewers.
The frequency news value is when for example, standard football results wont be broadcasted on the news but things such as the champions league will be covered as it doesn’t happen as often.
Unambiguity is when people from all over the world speak in different ways, so it ensures that everybody can easily understand all news coverage.
Predictability is the idea of news broadcasts having to keep the shows fresh, and restrict people from knowing what is going to be covered to stop boredom.
Similarly to this, there is the surprise aspect where events must be looked at to see how expected they are, and if it will be socially accepted.
Continuity is the idea that other news broadcasts must be looked at before the news covers it, and all information broadcasted must be the same.
Anybody who works in news has the ability to add to the news story by being bias with their views, this however would majorly be down to editing process as facts, headlines and speech can be removed.

Documentary mini task.

TV Advert Analysis.

Tattoo Documentary.

TV adverts feedback

3MW Documentary: Proposal and pre-production

Tv Advert, location scouting images.

 Location observation images.

This is an image from shot 4 where we see Alannah entering the Tv Advert. It can be found at Gorleston Recreation Ground.

This is an image from inside the shop we used to film the advert. We had to use a local happyshoper foodfare for our location, as we couldnt get the right permission from Morrisons.

This is an image showing the park bench where the main part of the advert takes place. We chose this location because it was simplistic, and wouldnt take any attention away from the main purpose which was promoting ben and jerrys.

TV ADVERTS; Unilever and research.

Rebranding a unilever product; assessed presentation.

Tv Advert Evaluation and Survey

Evaluation.

Our brief was that we had to find a new target audience to re brand a Unilever product to. We chose Ben and Jerry’s as the current target audience was between the age of 17 and 25, however we rebranded it to a more specific, and changed it to females between the age of 15 and 25. We were majorly inspired by break ups, and ‘bridget jones’ to have the idea that ‘ice cream makes everything better’
We collected feedback on our finished video by surveying a variety of people, and it was made apparent that the narrative of our video allowed us to reach the intended point and idea, and it emphasized the story line.

For this unit of work, myself and three others were required to rebrand a unilever product to a different target audience than it is already promoted towards. We chose to use Ben and Jerrys, an ice cream company typically branded for young teenagers and families. We changed our target market to girls/women who are going through a break up, as it is a cliched fact that when sad, or going through a bad time; girls crave food such as ice cream.

We tried to use many different shots in our film, just like previous projects; to give a cinematic feel of realism, i feel like however we didn't reach this very successfully, and our shot types are conveyed to be very limited to tracking, mid shots, and one over the shoulder. If i was to complete this task again with broader planning, i would definitely consider this to be an improvement factor because as i previously mentioned it would add a cinematic effect.

The video itself ended up being rather successful, as in the build up to filming and when filming we had some difficulties such as finding locations, and trying to fit all the filming into one day as we didn't want to need to keep buying Ben and Jerrys. However, this wasn't possible, and overall filming took 2 45 minute sessions. Because of this, we needed to maintain continuity as different sections of the adverts are from different days. I feel like this was maintained brilliantly, and there is no obvious showings that filming wasn't completed all at once.

Because we rebranded the product, we as a group wanted to see if it had been sucsessful so created a survey to ask men and women between the ages of 16 and 45.
The survey was as follows:








-               Tv advert questionnaire. Please circle one answer, and when available expand answers.

FEMALE                                21                                                 ACCOUNTANT


Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
- yes
- no
- kind of

- Any other comments:
     I feel the television advert was conveyed successfully and it was easy for me to understand the the branding was being used to represent how ice cream in times of need is a ‘girls best friend’ Overall, I was left feeling like the plot was very clear due to the music and shots used.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
 - yes
- no
why?:
      - yes, the advert would convince me to buy ben and jerrys because it shows an aspect of friendship, and that is extremely important to me.
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  - I feel like the chosen slogan is slightly un correlated from the video, as despite me becoming attached to the idea of friendship being conveyed, the main plot is that the girl is going through a break up. I feel the slogan could have been more thoroughly planned, resulting in a more captivating finish.
5)How do you think the advert could be improved?
 I see there being little faults with the finished moving image, apart from some shots are a little unsteady. Overall, its been well planned, edited, and finished and does the rebranding justice.
6) Overall, how did you feel when watching the advert?

    The video made me feel very positive.

MALE                                 18                                                    SAINSBURYS.


Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
- kind of

- Any other comments:
I was left feeling a little confused at what the plot was, as the voice over made me aware it was a break up and then it went to friendship.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
 - yes
- no
why?:

- It was very much entoriated to female, and as a male I didn’t find it appeal to me.
     
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  As I previously mentioned, I think it defeated the object of the ice cream being comfort for a break up.
5)How do you think the advert could be improved?
To improve, I think the plot needed to be planned more; as its apparent to the audience it was a little rushed. There are also some errors such as different clothes being worn in different shots, which are noticeable.
6) Overall, how did you feel when watching the advert?

    As a male, I found the advert quite boring as I knew it wasn’t aimed to me, and had an all over female theme. However, im sure females would think differently.

MALE                                  25                                                    UNEMPLOYED

Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
- kind of

- Any other comments:
I was left feeling a little confused at what the plot was, as the voice over made me aware it was a break up and then it went to friendship.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
 - yes
- no
why?:

- It was very much entoriated to female, and as a male I didn’t find it appeal to me.
     
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  As I previously mentioned, I think it defeated the object of the ice cream being comfort for a break up.
5)How do you think the advert could be improved?
To improve, I think the plot needed to be planned more; as its apparent to the audience it was a little rushed. There are also some errors such as different clothes being worn in different shots, which are noticeable.
6) Overall, how did you feel when watching the advert?

    As a male, I found the advert quite boring as I knew it wasn’t aimed to me, and had an all over female theme. However, im sure females would think differently.

FEMALE                              17                                                   WAITRESS
Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
-kind og

- Any other comments:
It was a really relatable video, which I was able to follow easily.
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert tempt you to buy the product? Please give why.
 - yes
- no
why?:

- As a girl, I felt like I could sympathise with the girl and that I know from personal experience that if im sad, Ice cream and my friends make everything better. So I know Ben and Jerrys would bring me positivity.
     
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  When girls are sad, all they want is to have their best friends around them. I feel like the slogan worked brilliantly.
5)How do you think the advert could be improved?
No improvements.
6) Overall, how did you feel when watching the advert?

I felt a sense of reality because of the relatable content. This advert would be successful towards any teenage girl or female going through a bad time.

Female                                 16                                 school

Tv advert questionnaire. Please circle one answer, and when available expand answers.

1) When watching the TV advert, were you able to understand the general plot?
-yes
- no
- kind of

- Any other comments:
I understood that the girl who got the ice cream was upset, and the voiceover told me it was because of a break up. But I was still confused as to why the ben and jerry was helping her
2) From the list of ages below, which age range do you think most represents the target audience this rebranding advert was made for?
- 0-7 years
- 8-12 years
- 13-15 years
-17-25 years
- 25-40 years
- 40+
3)Would this advert  tempt you to buy the product? Please give why.
 - yes
-no
why?:

- any ice cream advert appeals to me.
     
4)Do you feel the voice over slogan of ‘ ben and jerry’s solves all of lifes problems, bringing friend together since 1978’ works well within in the advert? Please give reasons.
- yes
- no
why?:  It was a little cheesy.
5)How do you think the advert could be improved?
No ways.
6) Overall, how did you feel when watching the advert?

     A little confused and cringed.

Tv Advert. Pre-Production Paperwork

                                                                              Shot List

This is the shot-list for our TV advert. It shows any audio featured throughout, and also what is present in every shot.

Actor Releases.As we had actors in our advert, they all needed a performanc release to show we had permission to film them.

Location Release,To film in the shop which we did, we needed to grant permission via a location release which we got the owner to sign and confirm as ok. 

Script.
As our advert has a voice over, we had to script this to make sure when we were voice recording we knew exactly what to say, this way it sounded professional. 

Depict - First submission feedback